I started my social media career in 2015 when my 8 year old daughter joined the Abby Lee Dance Company (home of Lifetime's hit TV show "Dance Moms") in their new LA Studio. The studio was dripping with socially obsessed tweens and teens. Kids from all over the world came not only to dance alongside Maddie & Kenzie Ziegler, JoJo Siwa, Kendall Vertes etc, but to collaborate and post on social media.

 

I was fascinated. As a veteran in digital media sales along with a successful run as a digital music pioneer/entrepreneur (including a sale to a publicly traded company; a partnership with Pizza Hut for a Super Bowl ad campaign; and the 1st ever Digital RIAA Gold Record Award), I was determined to build myself a career in this explosive industry. 

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I leveraged my connections with the Dance Moms community and The Michael Jackson Estate to learn the business of talent management, content creation and social growth.

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I then parlayed my experience at Major League Gaming (an early Twitch rival) to dive full force into the gaming creator space. I worked for/with FaZe Clan, Tfue, Twitch, Epic Games/Fortnite, Talent X Gaming, TikTok, Roblox and brand partners including Apple, HyperX, G-Fuel, Netflix, Lionsgate, Sony, Universal, Amazon, Levi's, Nike, Claire's and the Michael Jackson Estate.

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I launched Great Influence to work with some of my favorite brands, platforms and creators I've met along the way...The Michael Jackson Estate, Tfue, the XO Team, HypersKids Africa, Spencer X, Fortnite and Roblox.  I look forward to working with you! 

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My Gaming Bio: HERE

My Digital Music Entrepreneur Story: HERE

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